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There is something about putting on a well-tailored, custom suit. In a way, it makes you feel more like a man. It makes you feel as though you can take on the world, like nothing will stop you. You can’t help but carry yourself with a sense of confidence and, dare I say, swagger. I’m not talking about the cocky dude that’s got “swag” and thinks he’s the greatest thing to walk the earth.


I’m talking about the swagger and confidence that is subtly noticed by everyone. “What’s up with him?” they’ll ask. The cool thing about it is that there is nothing really new going on. At least nothing consciously.


You’re still you. You’re still going to work your butt off at your job. You still like Mexican food. You still wanna ball. You still can’t dance. You still forgot to put on deodorant.


It’s just that now you’ve got an elevated sense of self-worth; a stronger desire to show up and be taken seriously. All born from dressing how a man should dress.


That’s the power of a well-tailored, custom suit. Elegance. Confidence. Class. Swagger. Respect.


That’s The Suit Effect.


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